ABOUT Us
OUR STORY
coopah began with loss
When our co-founder, Pete, lost his mum and best friend in quick succession, he fell into depression and considered taking his own life.
Running was Pete’s salvation – his way to cope, heal, and rebuild. He became a champion for the mental health benefits of running regularly.
Pete’s mum had a goal of running the full set of world marathon majors. She was half way there – 3 out of 6 completed – so Pete resolved to complete the set in her honour.
But the run training experience? Generic. Rigid. Lonely. It didn’t reflect the power running had become in Pete’s life. Or help others discover the medicine that running can be. Coopah was born to change that.
A revolution in your pocket
Enter Dan – Coopah’s other founder. He pitched to Pete the idea of an app that would reimagine run training.
Data driven insight, hyper-personalised premium coaching, and a commitment to helping runners get better, faster, and stronger.
Whether you’re chasing a sub-3 marathon or your first 5km, we believe running should feel personal, powerful, and possible.
Backed by Science, Built by Coaches, Powered by AI
Coopah plans are fuelled by sports science and built by some of the best coaches in the world.
They’ve then been refined by the thousands of runners who’ve trusted Coopah to take them further.
Our tech listens. Evolves. Adapts.
Our Coaches deliver real expertise, real structure, real accountability.
We learn you. Push you. Believe in you – even when you don’t.
Our Beliefs
Every runner deserves world class coaching
We champion ambitious runners carving out time to chase progress. The ones squeezing runs into real life – where every PB is built, not gifted.
Effort should determine outcome.
Not access.
Coaching Without Ego
We bring elite-level expertise with radical humility. No judgement. No gatekeeping. Just coaching that meets you where you are – and takes you where you didn’t think you could go.
World-class guidance, without the attitude.
Radically Personal. Always Adaptive.
Everything we do is built around you – your goals, your life, your journey. Plans adapt. Advice adjusts. Progress stays alive.
One size fits no one.
Progress Over Perfection
Running has nothing to do with how you look, what you wear, or how you present on social media. What matters is showing up – imperfectly, consistently, and with purpose. Perfection breaks people. Progress builds them.
Show up messy. Show up tired.
Just keep showing up.
Tech as a Teammate
Tech will never replace the power of human experience, empathy, and belief completely, but it can democratise access for all.
Human coach, AI co-pilot.